The Ideas Foundation collaborated with the Signals Media
Arts Centre, to work with the children from the North East Essex Additional
Provision School. The Ideas Foundation runs an educational project called ‘I am
creative’. This allows youngsters from the age of 13-19 to explore the creative
industries and let them present a live brief for a global company, like
Barclays, E-ON and many more.
So for this time around, the students had to come up with an
amazing marketing idea for Avis. Avis have just signed a 4 year sponsorship
deal with Mahindra Race team in Formula e. So after thorough researching and
brainstorming for four days, they not only came up with a brilliant idea but also
decided to animate it!!
We can’t wait to share the final product with you amazing
people! The students worked very hard on it and we had so much fun! Now the
project tutors are editing the animation and behind the scenes. We hope for the
very best for the dedicated, intelligent and incredibly witty group of students
that we worked with. “The heart
and soul of a company is creativity and innovation”, said Bob Iger and this
group of talented students are definitely helping Avis to reach that goal with their creative and innovative idea.