I Am Creative Project

The Ideas Foundation collaborated with the Signals Media Arts Centre, to work with the children from the North East Essex Additional Provision School. The Ideas Foundation runs an educational project called ‘I am creative’. This allows youngsters from the age of 13-19 to explore the creative industries and let them present a live brief for a global company, like Barclays, E-ON and many more.

So for this time around, the students had to come up with an amazing marketing idea for Avis. Avis have just signed a 4 year sponsorship deal with Mahindra Race team in Formula e. So after thorough researching and brainstorming for four days, they not only came up with a brilliant idea but also decided to animate it!!

We can’t wait to share the final product with you amazing people! The students worked very hard on it and we had so much fun! Now the project tutors are editing the animation and behind the scenes. We hope for the very best for the dedicated, intelligent and incredibly witty group of students that we worked with.  “The heart and soul of a company is creativity and innovation”, said Bob Iger and this group of talented students are definitely helping Avis to reach that goal with their creative and innovative idea.